The Director-General of the World Trade Organisation, Ngozi Okonjo-Iweala, has recounted how a deliberate communication strategy helped Nigeria secure the landmark $30 billion Paris Club debt relief during the administration of former President Olusegun Obasanjo.
Okonjo-Iweala spoke at the public presentation of "The Pain and the Promise," a new book authored by communications expert and public affairs analyst, Paul Nwabuikwu.
She noted that she was brought in from the World Bank in 2003 to help restore the public finances of Nigeria, including negotiating the elimination of the estimated $30 billion debt owed to the Paris Club of creditors by the country.
She explained that the ambitious reform agenda required Nigerians to understand and support difficult economic policies.
Okonjo-Iweala, who served as the finance minister at the time, said, “I had been brought in from the World Bank to help straighten up and strengthen Nigeria’s weak finances, including getting rid of the $30 billion of the country’s debt owed to the Paris Club.”
She added, “To do this work, I knew Nigeria would have to undertake serious economic reforms of the type that would demand understanding and sacrifices from Nigerians.”
She stated that one of the key pillars of the reform programme was effective public communication, which informed her decision to recruit Nwabuikwu into the economic team.
She said, “One important component in my mind then was that we would need a crack communications person or team to help us reach Nigerians, to explain all of this in simple language. That is where Paul came in,”.
Okonjo-Iweala described Nwabuikwu as “smart, articulate, compassionate, a terrific writer and communicator,” adding that his communication strategy played a significant role in the success of the reform agenda.
She noted, “I can say without fear of contradiction that we wouldn’t have had as much success with the reform programme if we had not had a masterful steering of communications from Paul,”.
She explained that Nwabuikwu understood that reforms in a democracy required more than policy implementation.
She added, “Reform is not just about writing new laws and enforcing new policies. It’s about persuading people, explaining trade-offs and building enough trust that governments can keep pushing through obstacles,”.
She also lamented that the persistent ethnic, religious, and regional divides of Nigeria continued to slow national development, adding that the country would struggle to achieve sustainable prosperity unless citizens forged a common national consensus that transcended sectional interests.
Okonjo-Iweala stated, “Until Nigerians can overcome the ethnic, religious and regional divides embedded in our society to forge a social compact that agrees key directions for the nation, directions that remain steady no matter who is in government, I think Nigeria will find it difficult to move forward at the pace required to create enduring prosperity for our people,”.
She noted that talent existed across every part of the country and urged Nigerians to prioritise competence over ethnic or regional considerations.
The WTO DG said, “I believe in talent from every corner of Nigeria. There’s no place in Nigeria that doesn’t have talented people. I don’t care what part of the country you come from. I just wanted you to do your job and do it professionally.”
Reviewing the book, Okonjo-Iweala described it as a compelling reflection on the political, economic, and social evolution of Nigeria over the past 35 years.
She said the 300-page publication combined public commentary, personal memories, and historical reflections to present what she called “a portrait of a generation in the life of the most interesting, if the most chaotic, country in the world.”
She recommended the publication, particularly to young Nigerians, stating that it would help them better understand the history and contemporary challenges of the country.
In 2005, Nigeria secured an unprecedented $18 billion debt relief deal from the Paris Club, wiping out about 60 per cent of its roughly $30 billion total bilateral debt. The historic agreement was finalised under the administration of President Olusegun Obasanjo and completed on April 21, 2006.
Also speaking, former Minister of Aviation, Osita Chidoka, stated that Nigeria needed critics who understood implementation, public officials who respected criticism, and citizens willing to bridge the gap between both worlds.
Chidoka said, “There is pain, and I must say we all know that much of it is self-inflicted and not necessarily prolonged, but there is also promise in our people, in our creativity, and in the possibility of that thoughtful engagement,”.
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